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We are Fans too National Champions!

Eric Gay/AP

Why South Carolina fans choose Gamecock Traditions as the leader in Gamecock apparel and gameday prep!

  • Home of the Beat Stickers
    (over 5 million given out since 1984)
  • First to market on championship merchandise
  • Exclusive Deals with select players merchandise for the fans!
  • Style and Selection
  • We live here... Go to the games...
    and we support the Gamecocks!

About the Team

  • SEC Champions 2017, 2022
  • Aliyah Boston awarded National Player of the Year by The Athletic
  • Outrebounded opponents by an average of 17.9 rebounds per game
  • Outscored opponents by an average of 20.6 points per game
  • Scored an average of 71.1 points per game